Wasted money on paid ads by hiring the wrong agency?
Many business owners have had bad experiences with paid ad agencies.
If this happened to you, then the problem is actually on you. You have made a bad hiring decision.
Paid ad agencies aren’t the issue; your hiring process is.
Want to know how to hire a great Paid Ads Agency? Here you go
Niche-Specific Industry
If you’re running a B2B business, choose an agency that specializes in B2B. In paid ads, you need to implement tailored, niche-specific strategies to scale campaigns
Analyze Their Case Studies
Look at their client case studies to see how they have helped businesses like yours, particularly the account strategies they used to scale campaigns.
Conversation with the Account Manager
Even the top paid ads agencies may assign an account manager with only 1-3 years of experience to manage your account. It isn’t easy to scale your campaign, even with standard operating procedures (SOPs).
The account manager must have 5-10 years of experience in paid ads to scale accounts effectively.
Agency with Creative and Landing Page Design & Development
Two important factors if you want to scale your campaigns:
The right strategy
Creatives + Landing Page
An agency that provides creative and landing pages will do better A/B testing and make the campaign perform better.
Transparency in Strategy/Reports
Choose an agency that provides transparency in its strategies, tactics, and reports.
Some Paid Ads Agencies can steal your data and leads.
Run the campaign through your ad account. Discuss with the account manager for leads data privacy to secure your leads.
Choose Growing Agency/Cost Effective Agency
Take Intent Cliq, for example.
We are not a big fancy agency with 1000 employees who charge ridiculous prices.
“As one of our clients said, we put our whole heart into everything we do to scale the campaigns.”
That is why many of our clients we have worked with for two years +
Our client’s success is our success.
Clients trust us because we lead with integrity,and we get the results they want at a fair price.
Check out this insightful article by Eniyan Sambath, Founder of Intent Cliq.
Originally published on LinkedIn. [How to hire the right paid ads agency for your brand in 2024]
