Top 10 Real Estate Landing Page Examples 2024

Why do I need a landing page to run a real estate paid ads campaign?

Increase Conversion Rate: A real estate landing page is a targeted website page designed to convert visitors into leads or customers. By directing your paid ad traffic to a specific page with a clear call-to-action, you can increase the possibility of converting visitors into leads or customers.

Improve Ad Relevancy: A landing page can improve the relevancy and quality score of your ads, leading to a lower cost per click and higher ad rankings. This is because a landing page provides a specific destination for visitors to land after clicking on an ad, making it more relevant to the ad itself.

Geo Specific: Landing pages can be tailored to specific target audiences, allowing businesses to better communicate with their ideal customers.

Increased Advertising ROI: By directing advertising campaigns to a targeted landing page, businesses can improve their advertising ROI and reduce the cost of customer acquisition.

Elements of the Best-Converting Real Estate Landing Page

Hero Section: This is the most important part of the page as it is the first thing users see. It should be carefully crafted to contain all the essential information needed to take action immediately. This includes an attention-grabbing headline, a clear subheading that elaborates on the value proposition, and a compelling call-to-action. Keep it concise and visually appealing to entice users to take the next step.

Social Proof: Users need to trust your brand before they can convert. Include elements such as reviews, testimonials, success stories, client logos, publicity, awards, and more to showcase your credibility and build trust with potential customers.

Amenities: Showcase amenities in a way that is easy to understand and engaging for users. Use high-quality images or videos to highlight each amenity, and consider using icons or other visual elements to make the section more visually appealing.

Contact Form: Make it easy for users to reach out to you by providing a non-threatening contact form. Keep it simple and ask only for the necessary information. The form should be easy to fill out and submit without any technical glitches.

Call-to-Action (CTA) Buttons: These buttons are a crucial part of your conversion strategy. Be clear on what action you want users to take next, and make the buttons prominent and eye-catching. Use action-oriented language such as "Sign up now" or "Get started" to encourage users to take action.

No Distractions: Avoid cluttering the page with unnecessary elements that distract users from taking the desired action. Keep the page clean and focused on the conversion goal.

User Experience: Ensure that the page is optimized for a seamless user experience. Factors such as page load time, mobile responsiveness, and a flawless layout are critical for keeping users engaged and reducing bounce rates.