25+ Best Real Estate Facebook Ad Examples of 2023


The blog post showcases some of the best Facebook ad examples for real estate marketers to showcase their properties and reach potential buyers. The post provides 25+ creative ideas for Facebook ads, including using eye-catching visuals, highlighting unique selling points, utilizing Facebook lead ads, and retargeting ads. These ideas aim to help real estate marketers stand out from the competition and attract potential buyers to their properties.

  1. Puravankara

Puravankara Facebook ad is effectively using several key strategies to capture the attention of their target audience. Here are some key takeaways that you can learn from this ad

  1. Create Brand Assurance: The ad effectively conveys a sense of trust and reliability in the brand by showcasing the high-quality amenities that Puravankara offers.
  2. Address Your Luxury Amenities: The ad highlights the luxurious amenities that Puravankara offers to its customers, such as swimming pools, and landscaped gardens. By doing so, they are tapping into the desire of their target audience to live a luxurious lifestyle, which can be a powerful motivator for making a purchase.
  3. Use Creative Design Language: The ad uses creative and persuasive language to communicate the value of the brand's offerings.
  4. Use Eye-catching Visuals: The ad features high-quality visuals that showcase the beauty and elegance of Puravankara's properties. This can be an effective way to capture the attention

2. Mahindra Lifespaces

  1. Showcase all available features and amenities: Highlight the unique features and benefits of your product or service to attract and retain customers.
  2. Provide details on pricing and rates: Be transparent with your pricing and offer competitive rates to gain customer trust and loyalty.
  3. Implement creative and innovative ideas: Stay ahead of the competition by constantly innovating and providing a unique customer experience.
  4. Utilize effective call-to-action (CTA) strategies: Encourage customers to take action and convert by using persuasive and clear CTAs throughout your website and marketing campaigns.

3.Casagrand

  1. Informative ad showcasing all information in ad with words: ad provides all the necessary details and information about the product or service in a clear and concise manner.
  2. Comparing other prices with Casagrand pricing: Discover the value of product or service by comparing our prices with competitors.
  3. Using regional language: Connect with your target audience by incorporating regional language and colloquialisms in your marketing campaigns.
  4. Specifying the uniqueness in architecture: product or service stands out with its unique and innovative architecture that is sure to catch the eye of potential customers.

4. Tata Housing

  1. Simple and brief information: Get all the information you need in a clear and concise format to make an informed decision about our product or service.
  2. Impressive pictures and colours: visually stunning marketing materials and bold color choices are sure to grab your attention and leave a lasting impression.
  3. Strong CTA using offers and discounts: Act fast and take advantage of limited-time offers and discounts with a strong call-to-action that inspires action.
  4. Specifying luxury amenities: Indulge in the luxurious amenities that come with product or service, designed to provide an exceptional and exclusive experience.

5. House of Hiranandani

  1. Ad picture is focused on emotional content: ad evokes powerful emotions and connects with the viewer on a deeper level, leaving a lasting impression and encouraging action.
  2. Pricing details are specified: Provide all the information you need to make an informed decision about our product or service, including transparent pricing and flexible rates.
  3. USP of the property is focused (sea-view): Experience the beauty of the sea from the comfort of your own home with our stunning sea-view property, designed to provide a unique and exclusive experience.
  4. Location of the property is glorified: Discover the best of what the local area has to offer with  conveniently located property, surrounded by amenities and attractions that cater to every need.

6. Appaswamy Real Estates

  1. Property Advertising: Emphasizing the visual appeal of a property's exterior and interior features to attract potential buyers or renters.
  2. Copywriting: Creating concise and impactful captions to convey a message or call-to-action to the audience and keep them engaged.
  3. Graphic Design: Developing visually appealing and aesthetically pleasing ad designs with the use of striking colors, typography, and imagery to make the ad stand out and grab viewers' attention.

7. DAC Developers

  1. Video Marketing: Using video content to increase audience engagement and drive traffic, leads, or sales for a product, service, or brand.
  2. Visual Storytelling: Using stunning visuals in the video to captivate the audience and convey a message or story that resonates with them.
  3. Informational Marketing: Providing key details such as pricing and location to inform and persuade the audience to take action, such as making a purchase or visiting a location.
  4. Luxury Marketing: Highlighting the exclusive and high-end amenities and features of a product, service, or brand through visual representation to appeal to the luxury market and convey a sense of prestige and sophistication.

8. Radiance Realty

  1. Graphic Design: Creating an aesthetic ad design with visually pleasing colors, typography, and imagery to make the ad stand out and appeal to the audience.
  2. Aerial Videography: Capturing an aerial view of the property to showcase its design and location from a unique perspective and grab the viewers' attention.
  3. Luxury Marketing: Focusing the ad on the property's high-end and exclusive features to appeal to the luxury market and convey a sense of prestige and sophistication.
  4. Property Variants: Showcasing different variants of the property, such as different layouts or designs, to provide viewers with more options and increase the likelihood of a sale or booking.

9. Shriram Properties

  1. Visual Marketing: Utilizing colorful images of the property in the ad to appeal to the audience and capture their attention.
  2. Feature Advertising: Focusing on the exquisite features of the property to highlight its unique selling points and persuade the audience to take action, such as booking a viewing or making a purchase.
  3. Copywriting: Creating an impressive use of language and color in the ad to convey a message or call-to-action to the audience and evoke an emotional response.
  4. Location-based Advertising: Targeting people who are looking for property in North Bengaluru by creating ads that are tailored to their specific location and needs, such as showcasing properties in that area and highlighting its benefits.

10. Urban Tree Infrastructures

  1. Plot Marketing: Focusing the ad on the plots and their pricing to attract potential buyers or investors who are looking for land to develop.
  2. Feature Advertising: Listing the key features of the plots in the ad to inform and persuade the audience to take action, such as making an inquiry or purchasing the land.
  3. Creative Design: Developing a creative ad design that is visually appealing and attention-grabbing to stand out from competitors and engage the audience.

11.The Nest Builders

  1. Location-Based Advertising: Providing a list of ads that are specific to different locations of the property to target potential buyers or renters who are interested in living in a particular area.
  2. Property Showcase: Showcasing a variety of properties with different layouts, sizes, and designs, and including pricing details to offer options to the audience and increase the likelihood of a sale or booking.
  3. Feature Advertising: Showing the amenities and features of all the properties in the ads to inform and persuade the audience to take action, such as making an inquiry or scheduling a viewing.
  4. Graphic Design: Creating various colors and designs for different properties to differentiate them and make them visually appealing to the audience.

12. TVS Emerald

  1. Readable Advertising: Adding amenities as a checkbox in the ad to improve readability and make it easier for the audience to understand and remember the property's key features.
  2. Aerial Videography: Showcasing an aerial view of the property to focus on its luxurious amenities and convey a sense of exclusivity and prestige to the audience.
  3. Call-to-Action Advertising: Including a clear call-to-action and pricing information in the ad with a unique color template to encourage the audience to take action, such as making a booking or scheduling a viewing.
  4. User Experience Design: Creating an effective ad design that is easy to navigate and understand, and provides a positive user experience for the audience.

13. Jain Housing

  1. Readable Advertising: Using an amenity checkbox to make it easy for the audience to read and understand the property's features and amenities.
  2. Location-Based Advertising: Highlighting the property's location as a main feature to attract customers who are interested in living in a particular area or neighborhood.
  3. Environmental Marketing: Using a greenish ad design to indicate that the property is environment-friendly and appeals to customers who prioritize sustainability and eco-friendliness.
  4. Informational Advertising: Including all the pricing and contact details in the ad to provide the audience with all the necessary information they need to take action, such as making an inquiry or scheduling a viewing.

14. Adroit Urban Developers

  1. Regional Advertising: Using regional language in the ad to connect with the local audience and make the ad more relatable and engaging.
  2. Pop Culture Reference: Using a reference to a popular movie dialogue to impress customers and create a positive association with the property being advertised.
  3. Informational Advertising: Adding contact, price details, and locations in the ad to provide the audience with all the necessary information they need to take action, such as making an inquiry or scheduling a viewing.
  4. Property Showcase: Including various property designs and features in the ad to offer options to the audience and increase the likelihood of a sale or booking.

15. Eden Villas

  1. Visual Advertising: Using stunning visuals and ad design to create a visually appealing and attention-grabbing ad that stands out to the audience.
  2. Image-Based Advertising: Using catchy pictures of the property to attract the audience's attention and showcase the property's best features.
  3. Design-Oriented Advertising: Using an effective and cool ad design and colors to create a modern and stylish look that resonates with the audience.
  4. Promotional Advertising: Making promises in the ad to persuade the audience to take action, such as offering special deals or highlighting unique features that set the property apart from the competition.

16. Urbando

  1. Comprehensive Advertising: Including all the amenities in the ad itself to provide a comprehensive view of the property's features and amenities.
  2. Design-Oriented Advertising: Using an effective design and colorful picture to create a visually appealing and attention-grabbing ad that stands out to the audience.
  3. Call-to-Action Advertising: Including an effective CTA in the ad to encourage the audience to take action, such as making a booking or scheduling a viewing.

17. Stepsstone Promoters

  1. Persuasive Advertising: Clearly mentioning the reasons to buy the property in the ad to persuade the audience to take action, such as highlighting unique features or offering special deals.
  2. Influencer Advertising: Using an influencer or celebrity in the ad to create a positive association with the property and appeal to the audience's aspirational desires.
  3. Regional Advertising: Using regional language in the ad to connect with the local audience and make the ad more relatable and engaging.
  4. Comprehensive Advertising: Mentioning pricing and variants separately in the ad to provide the audience with all the necessary information they need to make an informed decision about the property.

18. Chennai Properties

  1. Aerial Advertising: Using a sky hitting view of the property to showcase the property's unique features and create a sense of luxury and exclusivity.
  2. Budget-Friendly Advertising: Focusing on the budget-friendly aspect of the property to appeal to the audience's desire for affordability and value for money.
  3. Family-Oriented Advertising: Targeting the family audience in the ad to highlight the property's suitability for families and showcase family-friendly amenities and features.
  4. Location-Based Advertising: Displaying various properties in different locations to offer options to the audience and increase the likelihood of a sale or booking.

19. ARC Developers

  1. Local Advertising: Focusing on local customers in the ad to create a sense of community and appeal to the audience's desire for familiarity and local knowledge.
  2. Location-based Advertising: Listing nearby landmarks or attractions in the ad to showcase the property's location and highlight its convenience and accessibility.
  3. Luxury Advertising: Highlighting the luxury component in the ad to appeal to the audience's desire for high-end amenities and features, and create a sense of exclusivity.
  4. Call-to-Action Advertising: Including price and contact details in the ad to encourage the audience to take action and make a booking or inquiry.

20. KG Foundations

  1. Price Comparison Advertising: Comparing prices of the property with similar properties to highlight the property's competitive pricing and value for money.
  2. Celebrity Endorsement Advertising: Using celebrities in the ad to create a positive association with the property and appeal to the audience's aspirational desires.
  3. Low Price Advertising: Focusing on the low price component of the property to appeal to the audience's desire for affordability and value for money.
  4. Question-based and Offer-based CTA Advertising: Using a powerful CTA through questions and offers to create a sense of urgency and encourage the audience to take action, such as "Don't miss out on this amazing deal!" or "Book now and get a 10% discount!".

21. Namma Bengaluru Apartments

  1. Feature-focused Advertising: Specifying amenities and features in the ad to highlight the property's unique selling points and appeal to the audience's specific desires and needs.
  2. Luxury Advertising: Showcasing luxury through the ad to create a sense of exclusivity and appeal to the audience's desire for high-end amenities and features.
  3. Aesthetic Advertising: Using an aesthetic ad design and color palette to create a visually appealing and memorable ad that stands out from other advertisements and grabs the audience's attention.
  4. Image-based Advertising: Using visually appealing property images to showcase the property's unique features and create an emotional connection with the audience, such as a stunning view or a luxurious swimming pool.

22. Salahkaar Realtors

  1. Luxury and Comfort Advertising: Showcasing the luxury and comfort of the property in the ad to appeal to the audience's desire for a high-end lifestyle and living experience.
  2. Aesthetic Advertising: Using an ad design and color palette that highlights the luxury of the property and creates a visually stunning and memorable ad.
  3. Informative Advertising: Effectively using information in the ad to provide the audience with all the necessary details, such as amenities, features, pricing, and location, to make an informed decision about the property.
  4. Visual Advertising: Using stunning visuals of the property to create an emotional connection with the audience and showcase the unique features that make the property stand out from others.

23. CIDBI Builders (Creations India Developers Builders Infrastructures)

  1. Regional Language Advertising: Using regional language in the ad to connect with the local audience and create a sense of familiarity and comfort.
  2. Illustrative Advertising: Using creative illustrations in the ad to convey the message and create a visually appealing ad that stands out from others.
  3. Invitational CTA Advertising: Using a strong call-to-action by inviting the customer to visit the sample flat and experience the property firsthand.
  4. Location-based Advertising: Targeting a specific region and location in the ad to attract the audience that is looking for property in that area and create a sense of exclusivity.

24. IVY Country

  1. Feature and Amenity Listing: Listing down all the luxury features and amenities in the ad to attract potential buyers who are looking for a luxurious lifestyle.
  2. Visual Highlighting of Luxury: Highlighting the luxurious and high-standard aspects of the property in the ad through the use of visually stunning pictures and attractive designs.
  3. Aerial View Advertising: Using an aerial view of the property in the ad to impress the viewers and provide them with a complete and comprehensive view of the property.
  4. Visually Stunning Advertising: Using visually stunning pictures in the ad to attract potential buyers and create a lasting impression.

25. Prop Tiger

  1. Strong Unique Selling Proposition: Focusing on the unique selling proposition of the property, which is the first resort-style villa, to differentiate it from other properties and create a competitive edge in the market.
  2. Attractive Ad Design: Using appealing design and colors in the ad to capture the viewer's attention and create an overall visually appealing advertisement.
  3. Luxury and Comfort Focused: Focusing on the luxury and comfort aspect of the property in the ad to attract potential buyers who are looking for a luxurious and comfortable lifestyle.
  4. Eco-Friendly Environment Showcase: Highlighting the eco-friendly environment of the property in the ad to attract buyers who are environmentally conscious and promote sustainable living.

In conclusion, Facebook ads are an essential channel for digital marketers to reach a wide audience and promote their products or services. The success of Facebook ads depends on various factors, including ad design, visuals, language, targeted audience, and more. The above examples highlight how different ad elements can be combined to create effective and visually stunning Facebook ads that capture the viewer's attention and drive engagement. By leveraging these strategies and continually optimizing their Facebook ad campaigns, digital marketers can achieve their marketing goals and grow their business.