The Real Estate Google Ads Agency: Save Google Ads budget right away. Generate 50% More Leads

Dear Real Estate Business Builders,

Are you looking to generate more leads for your real estate business through Google Ads?

We specialize in helping real estate companies grow with Complete Google Ads management. Get your Free Real Estate Google Ads Plan here.

One of our simple account structure strategies can make your Real Estate Google Ads account results by 10x.

Introducing SKAG (Single Keyword Adgroup Strategy)

This single strategy will:
• Lower Cost per Click
• Skyrocket CTR
• Improve Quality Score
• Decrease Cost per Acquisition
• Enhance ROI

By applying this strategy we can show your ad to the right audience.

Real Estate SKAG Account Structure Example

SKAG account structure for real estate

How to Forecast and Measure Real Estate Google Ads Campaign Performance

Let’s start with a healthy budget of ₹20,000/ month for forecasting.

With a budget of ₹20k, ₹50k, ₹1Lakh, we conducted keyword research in the real estate industry and forecasted potential leads.

Note : Keywords. Search Volume and CPC for forecasting

KeywordAvg. monthly searchesTop of page bid (high range)
3 bedroom apartments for sale140₹185.93
new apartments near me for sale140₹169.30
4 bhk flat for sale170₹142.28
3 bhk flats for sale880₹141.78
new apartments for sale near me1900₹133.54
new flats for sale near me1900₹133.54
apartments for sale near me4400₹120.16
flats sale near me4400₹120.16
apartments for sale1900₹119.00
3 bhk flats for sale near me590₹117.58
new apartment for sale170₹107.52
luxury apartments for sale170₹105.64

Real Estate Google Ads Leads Calculation for ₹20K Budget:

Budget: ₹20,000
Expected Clicks: 246 - 250
Expected Cost Per Click (CPC): ₹81
Expected Leads: 23 - 25 Leads
Cost Per Lead (CPL): ₹750 – ₹800
Expected Conversion: 2 - 3

Real Estate Google Ads Leads Calculation for ₹50K Budget:

Budget: ₹50000
Expected Clicks: 618 - 620
Expected Cost Per Click(CPC): ₹ 81
Expected Leads: 60 - 65 Leads
Cost Per Lead (CPL) : ₹769 – ₹780
Expected Conversion: 4 - 6

Real Estate Google Ads Leads Calculation for ₹50K Budget:

Budget: ₹100000
Expected Clicks: 1240 - 1250
Expected Cost Per Click: ₹ 81
Expected Leads: 125 - 130 Leads
Cost Per Lead (CPL): ₹769 – ₹770
Expected Conversion: 6 - 10

The conversion factors includes

Conversion Rate
Budget of your property
Geographical location
Structural design

The real estate industry conversion ratio is about 3.71% - 4% as per our calculations you can expect conversions for your residential property

Why do most real estate Google Ads campaigns fail to generate leads?

• Targeting General and non transactional keywords
• Improper account structure
• Insufficient usage of negative keywords leading to budget leakage

We have written an article about the '8 Common Reasons Why Google Ads Campaigns Fail.' Please have a look

The Google Ads Optimization Campaign Process We Do with Our Real Estate Clients

  • We target transactional keywords.
  • SKAG Account Structure or Keywords Search Volume-Based Account Structure
  • We follow the 1:3 Negative Keyword rule.
  • We focus on people who reside in that location
  • Search Volume , Campaign Data and Competition based Bidding Strategy
  • We Create New Ads Every Month to Avoid Ad Fatigue
  • We Reduce Wasted Ad Spend by Adding Negative Keywords and Audience Exclusions

Campaign Type For Real Estate

Google Ads Campaign Structure for Real Estate

How We Helped Krithika Builders Generate 50% More Leads Using Google Ads


The real estate client had already run Google Ads campaigns for a couple of months to generate leads but still faced a lack of leads and poor ROI.

Services Provided

  • Detailed Campaign Audit
  • Keywords Research
  • Restructuring Search Campaigns
  • Negative keywords at the ad group and campaign level
  • Keywords Match Type Testing
  • Landing Pages and Conversions Optimization.
  • Message Match Ad Copy with Landing Page

2 months after the new ads went live, we were able to increase their click-through rate to 12% and increased their leads 50%

This SKAG account structure, transactional keywords, and message-matched landing page dramatically improved the CTR and lead flow.

Client Campaign Structure Structure Example

Search Campaign - High Intent

Search Ads - Search Campaign Geo Targeting

Display Ad Campaign

Client Search Ad Copy

Display Creatives

Real Estate Ad Creative
Real Estate Ad Creative 2

Real Estate Ad Creative 3
Real Estate Ad Creative 4

Real Estate Ad Creative 5

Client Landing Page Example

Real Estate Campaign Google Ads Checklist

Campaign Settings:

Campaign Goal: Leads
Bid Strategy: Maximize Conversions

Ad Schedule: Initially run the campaign 24/7 and then schedule based on performance data

Landing Pages: Message Match Landing Page to achieve better ROI.

"Geo-Specific custom-designed landing pages have the potential to convert 10 times more leads than a homepage"


Commercial or Transactional Keywords

Ad group:

SKAG or STAG Adgroup

Ad Copy:

Create 2 Responsive Ad Copies for each ad group.

Location Geo-Targeting: Use a larger radius around the flat location.
STAG Adgroup

Negative Keywords

Ad Extensions:

Sitelink Extensions
Location Extensions
Structured Snippets Extensions
Callout Extensions

About Intent Cliq

Intent Cliq is a strategic Real Estate Google Ads Agency offering a full suite of PPC services tailored to your business needs.

Experienced Google Ads Specialists

Intent Cliq experts run strategic PPC campaigns that promises to make you profitable.

Conversion Focused Real Estate Google Ads Agency

All about leads and ROI, not just impressions and clicks. Conversion matters the most to us, just like your success

Modern Real Estate Google Ads Management and Optimization

Google Ads Management is never set-and-forget. We at Intent Cliq integrate human approach to oversee every campaign.

Service Focus : Google Search Ads , Display & Remarketing, Meta Ads, Conversion Rate Optimisation, and Landing Page Design.

Google Ads Landing Page -

Contact Mail - / Contact us
Contact Number - +91 8072413128