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The answer is "NO".
Why?
Let me explain the challenges of building an in-house digital marketing team.
Challenge 1:Hiring The Right Talent
Hiring skilled digital marketing professionals in today's market is highly challenging.
If you do find someone with great skills, you'll need to pay them a minimum of ₹50,000 - ₹60,000 per month
Challenge 2:Campaign Ad Wastage
"In India, 75% of PPC budgets are still wasted on wrong targeting".
If you're planning to invest in paid ads and organic strategies, even individuals with 3-4 years of experience candidate struggle to implement the right strategy, which leads to ad waste.
For example, Last month, I audited a Google Ads account for a D2C client and discovered they were wasting ₹20000 per month out of a ₹1,00,000 monthly ad spend.
Challenge 3: The Complexity Of Digital Marketing
Digital marketing involves multiple channels:
→ Paid Ads (Google Ads, Meta Ads, Twitter Ads)
→ Creative Design
→ Organic (SEO)
→ Organic Social Media Marketing
To cover all these areas, you need a team of 4 to 5 people with great skills.
1. Digital Marketing Manager/Head
2. Content Writer/Copywriter
3. SEO Specialist
4. Creative Designers
5. Social Media Marketer
Each role costs around ₹40,000 on average, leading to a monthly expense of approximately ₹2,00,000, plus campaign budgets.
The Smarter Choice
As a small brand, instead of spending an average of ₹2,00,000 + Campaign budgets per month on an in-house team.
It's more cost-effective to choose the right digital agency and invest that cost in paid ads to generate more sales/leads, helping to scale your business.
For small startups, investing heavily in an in-house team might not be the right decision.
Partnering with a reputable digital agency can yield better results at a lower cost
Alternatively, in-house team with agency support could be considered.
