After Managing $4M in Google Ads Spend: Top 7 Strategy Mistakes Leading to Budget Wastage

Managing over $4M in Google Ads spend, we identified the top 7 most common strategy mistakes that can drain your budget if not fixed. 

1. Account Structure

Each niche demands a tailored account structure. 

One-size-fits-all doesn’t work in Google Ads.

We have written an article about the '8 Common Reasons Why Google Ads Campaigns Fail.' Please take a look 

2. Keyword Selection/Breaking into Ad Groups 

Failing to break keyword themes into specific ad groups is a major mistake. Grouping broad and narrow keywords together dilutes performance.

3. Campaign Scaling Process

Scaling is an art. Here’s how we approach it:

Slow and Steady: Gradually increase spend as you gather data and confidence.

Slow Start, Big Finish: Begin cautiously, but once you see traction, double down.

4. Changing Budgets Too Frequently

Constantly tweaking budgets can confuse the algorithm and disrupt learning phases, leading to inefficiencies.

5.Negative Keywords

Insufficient usage of negative keywords leading to budget leakage

6. Not Testing Bidding Strategy 

Always experiment with different bidding strategies. The right one can make or break your campaign’s success.

7. Jumping Straight to PMAX/Demand Gen Campaigns

While Performance Max and Demand Gen campaigns are powerful, diving in too soon without a solid foundation can lead to overspending with minimal returns.

Avoiding these common pitfalls can significantly improve your ad performance and ROI. Remember, a well-thought-out strategy is key to maximizing your ad spend.

Feel free to reach out if you need help optimizing your Google Ads campaigns