See the exact strategy that Intent Cliq implemented to drive sales for a Shopify store
Before launching a Google Ads campaign, we dig deep and thoroughly understand the brand’s target audience
Audience and Keywords Research
Keywords Research
Buying Intent Keywords
Long Tail Keywords
Negative Keywords to filter out irrelevant traffic
Using Google Keyword Planner Tool and Amazon, we collected all keywords related to compression stockings.
| Keyword | Avg. monthly searches | Top of page bid (high range) |
| compression stockings socks | 1000 | ₹23.87 |
| varicose veins stockings | 720 | ₹12.74 |
| varicose veins socks | 720 | ₹12.74 |
| hose for varicose veins | 720 | ₹12.74 |
| nylons for varicose veins | 720 | ₹12.74 |
| compression stockings for varicose veins | 210 | ₹12.90 |
| support stockings for varicose veins | 210 | ₹12.90 |
| support socks for varicose veins | 210 | ₹12.90 |
| compression hose for varicose veins | 210 | ₹12.90 |
| medical stockings for varicose veins | 210 | ₹12.90 |
| pressure stockings for varicose veins | 210 | ₹12.90 |
| elastic stockings for varicose veins | 210 | ₹12.90 |
| elastic socks for varicose veins | 210 | ₹12.90 |
| varicose compression stockings | 210 | ₹12.90 |
| compression nylons for varicose veins | 210 | ₹12.90 |
| varicose compression socks | 210 | ₹12.90 |
| medical socks for varicose veins | 210 | ₹12.90 |
Competitors Research
We analyzed their competitor’s ads and how they positioning them.
Product Landing Page Research
After analyzing competitors, we recommended the Product Page Suggestions to the client and asked them to implement them on our product page.
Adgroup
We separated keywords into Adgroups using the STAG method to keep ads highly relevant and CTR
Adcopy
We highlighted Pain Points as USP
Used CTA
Added Offers to improve conversions
Matched our Ad to the Searcher’s Intent
Bidding Strategies
Bidding strategy can significantly affect the success of your Google search ad campaigns.
Maximize Conversions: our goal is to generate sales, we implemented maximize conversion bid strategy to increase the conversions.
Target CPA (Cost Per Acquisition): Based on the conversion history in the intial month then we applied Target CPA strategy for Demand Gen Campaign.
Conversion Tracking
They are new to digital so we created and implemented GA4 and tracked Google and YouTube Addon tracked
Google Merchant Center
Optimized Product Titles and Description in Google Merchant Center
Account Structure
Search Campaign
The goal is to capture intent-based traffic—people actively searching for tiny home builders.
Shopping Campaign
showcase the products directly to potential customers, maximizing visibility.
Demand Gen Campaign for Remarketing
To re-engage the search campaign visitors which we got last 30 days.
